UndrDog Landing Page Design
Andrea Tam
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Posted Jan 31, 2026
We crafted a premium long-form landing page for UndrDog Hemp to showcase fabric strength, elevate the founder’s story, and allow them sell more t-shirts.
UndrDog - Landing Page Design
Project Overview
UndrDog’s founders requested a long-form landing page to highlight the new version of their bestselling t-shirt.
The main objectives of this project were:
Design a new long-form, advertorial-style landing page to test on paid ads.
Highlight the founder’s story.
Showcase UndrDog’s premium fabric through their stress tests.
Clearly show the difference between their hemp t-shirt VS all the other products on the market.
Create a premium-feel landing page design.
Highlight their incredible offer: 1 in 100 Shirts comes with a Real Gold Bar.
Software & Tools We Used
Figma: Used to design the full-page layout, define each section, and provide clear direction for the client’s development team, who custom-coded the final page.
Canva: Leveraged to enhance existing visuals and create new graphic elements used throughout the page.
Photoshop: Applied for advanced image editing where deeper customization was needed, improving image quality and refining specific details.
Client Collaboration: Worked closely with UndrDog’s founders to accurately capture their vision and translate it into a polished final experience.
Our Approach
These are the main elements we included in the design:
Product introduction
Product Introduction Section
Benefits
Product Benefits Section
Founder story (with an auto-looping video on top)
Founder Story Section
Unique features
Unique Features Section
Stress tests to prove the fabric strength
Proof /Stress Tests Section
Why UndrDog is different
"Why UndrDog Is Different" Section
What to expect
Timeline Section (with scrolling animations)
Guarantee
Guarantee Section
The offer
Offer Section
Bonus included
Bonus Included Section
The Results
Our collaboration transformed the copy (text content) created by the UndrDog founders into a premium landing page design with more than 15 sections and new animations.
Their vision was brought to life with high-quality images and a premium-feel UI design.
Leveraged Figma’s elements to create a highly personalized, long-form page to better showcase the strength of their product.
The new design allowed them to test multiple versions of the same page and increase their advertising spend.