The founder of Hybrid Vest reached out to me to design a landing page for launching his new product and Brand. Then, this page and the branding designed here would have been the backbone of the entire website.

The main objectives of this project were:

Create a premium-feel branding for the launch of a new product and store

Design a long-form landing page with both a dark background and a white version

Highlight the founder’s story.

Showcase which problem the new product will solve.

Explain why the Hybrid Vest is different from others.

Emphasize the offer and the free bonuses included.

Figma: Used to design the full-page layout, define each section, and provide clear direction for the client’s development team, who custom-coded the final page.

Canva: Leveraged to enhance existing visuals and create new graphic elements used throughout the page.

Photoshop: Used for advanced image editing where deeper customization was needed, improving image quality and refining specific details.

Client Collaboration: Worked closely with Hybrid Vest’s founder to accurately capture their vision and translate it into a polished branding and design.

These are the main sections we included in the design:

Above the fold, highlighting why this weighted vest is different and the benefits:

The problem the product is solving:

Founder story:

Main benefit and feature:

Why it’s different:

Brand philosophy:

Common use cases:

Offer and free bonuses included:

FAQs:

Our collaboration transformed the founder's idea into a high-quality landing page design and a luxury brand.

Their vision was brought to life with high-quality, optimized images and a premium-feel design.

Leveraged Figma to design a highly customized long-form page that clearly highlights the product’s key strengths.

The new design and branding became the backbone of the entire website.