UndrDog’s founders were looking to test multiple pages to improve sales and increase the overall ad spend. One of the pages they wanted to test was a “7 Reasons Why” Listicle, highlighted in this project.

The main objectives were:

Design a new Listicle for paid ads that they could use to test multiple versions of the copy (text content).

Showcase UndrDog’s premium fabric through their stress tests.

Clearly prove the difference between their hemp t-shirt and all the other products on the market.

Feature customer reviews throughout the page.

End the page with a CTA (Call To Action)

Figma: Used to design the full-page layout, define each section, and provide clear direction for the client’s development team, who custom-coded the final page.

Canva: Leveraged to enhance existing visuals and create new graphic elements used throughout the page.

Photoshop: Used for advanced image editing where deeper customization was needed, improving image quality and refining specific details.

Client Collaboration: Worked closely with UndrDog’s founders to accurately capture their vision and translate it into a polished final experience.

These are the main elements we included in the design:

Hero Section with main headline and social proof:

The main copy of the page, with supporting images and GIFs:

Final CTA (Call To Action):

Our collaboration transformed the copy (text content) created by the UndrDog founders into a premium “7 Reasons Why” listicle design with optimized photos and animation.

Their vision was brought to life with high-quality images and a premium-feel UI design.

Leveraged Figma elements to create a highly personalized listicle that sparks curiosity and drives visitors to the main product page.

The new design allowed them to test multiple versions of the same page and increase their advertising spend.