The founder of Sleepy Sundays was looking for help to improve the design and performance of their product page.

The main objectives of this project were:

Increase the perceived value of the offers.

Encourage potential customers to buy 3 or more packs.

Improve the AOV (Average Order Value)

Shopify: Powered the backend, from where the product prices and subscriptions were dynamically imported

Figma: We created the design on Figma first, to determine how all the elements should work and to develop guidelines for the new section

Replo: App we used to develop the design and features, and to import prices dynamically from Shopify

Client Collaboration: Worked closely with the Sleepy Sundays founder to fully capture and execute their vision.

I used 4 strategies to improve the design of this Buy Box:

I added the number of nights each package lasts. This way, visitors have a clear idea of how long the product lasts and can opt for a larger supply based on their needs.

I added "Most Popular" and "Best Deal" badges above the options to highlight the offers and encourage people to buy 3 or more packs, trying to increase AOV.

I moved the prices closer to the options and the Add to Cart button, because visitors had to scroll up and down the page to see them.

I added the benefits of the subscription versus the one-time purchase to improve the perceived value. I also made the selector larger to make it more prominent.

Our collaboration transformed Sleepy Sundays’ design into an engaging, interactive Buy Box.

Their vision was brought to life exactly as imagined, with a high-quality and better-performing design.

Leveraged Replo’s features and interactions to improve the user experience.

The new design improved their conversion rate and overall revenue generated by the Product Page (PDP).