UI/UX Redesign for ZenLedger's Crypto Tax Platform

With expansion into new areas, including compliance, a comprehensive update was necessary—encompassing discovery and design, branding, UI/UX enhancements, a portfolio tracker app, and a website revamp.

As a senior UI/UX designer, I led the end-to-end redesign of the entire product, collaborating with a cross-disciplinary team across the US, Spain, and Nepal.

Research, prototyping

Wireframes

UI/UX

High fidelity designs in Figma

Design system

Brand identity

Team brainstorming

A responsive B2C SaaS app with a B2B version for accountants.

A portfolio tracker web app enabling users to track assets, create watchlists, and monitor market trends.

A modernized corporate identity and brand guidelines.

A marketing website built on WordPress, along with marketing assets for offline and digital campaigns.

My contributions significantly improved product performance, user engagement, and brand visibility, strengthening ZenLedger's position in the competitive crypto tax solutions market.

Simplified the sign-up experience to reduce friction and improve onboarding.

Redesigned tax reports, simplified the UI.

A simplified transactions screen with advanced filtering made it far easier for users to find and edit transactions.

Completely redesigned the wallet import process and UI, removing friction and reducing cognitive load compared to the original experience.

Redesigned the mobile experience to seamlessly view and import wallets and exchanges, and access tax reports, transforming a previously clunky, unresponsive interface into a fast, intuitive workflow.

Redesigned the dashboard to surface key information at a glance, highlight critical errors, and provide clear visibility into holdings and tax loss harvesting opportunities.

Led a complete redesign of the desktop imports experience, merging Holdings and Imports into a single, streamlined view that surfaced key account information clearly. Introduced a progress stepper to guide users through the process and reduce confusion.

Designed a scalable design system from scratch and partnered with engineering to integrate it into Storybook for consistent implementation.

Led a full rebrand, evolving an outdated identity into a modern Web3 presence aligned with the product’s direction and audience.