Design of Balanced Busy SaaS Platform for Real Estate Agents

Real estate agents are forced to prioritise transactions and targets over personal well-being. Existing tools focus purely on sales activity, leading to burnout, weak accountability, and unsustainable growth. Agents need a system that plans life and business together.

As a product designer, I led the end-to-end design of Balanced Busy, from problem definition and experience strategy through to UX, UI, and MVP planning.

Product discovery and user journeys

Workflow and information architecture

Wireframes and prototyping

UI/UX design in Figma

Design system creation

A SaaS web app that helps agents build annual plans starting with personal priorities, supported by a weekly execution workflow linking daily actions to long-term goals. The platform scales from solo agents to teams and brokerages.

The design established a clear MVP foundation that supports sustainable growth, stronger accountability, and reduced burnout.

Designed a comprehensive onboarding flow to guide realtors through building their business plan step by step.

Transactions dashboard.

Performance Scoreboard

Designed a progress tracker to align users with onboarding milestones and motivate completion of their business plan.

Built a scalable component library to ensure consistency and speed across the product.

Designed the profile screen to give users clear visibility and control over their account information.