CEOL is a music community that connects people in real life based on their music taste. Each month, members are matched with their “music soulmates” and invited to meet up, discover new artists, and share experiences.
I developed the concept, brand identity, and built the platform end-to-end — from user journey design, email funnel, launch strategy and marketing campaigns.
Since launching in May 2025, CEOL has received 250+ applications and created 50+ matched groups, with strong engagement and positive feedback from the community.
In September, we also hosted our first community event: (BLSSM)
It was a celebration of music and human connection on a beautiful rooftop in Berlin, with over 80 attending.
With 3 DJs and a live performance from Sunny Dilinger.
It was a brand partnership with Mindspace Germany and local Kombucha producer Bouche