The client is a freelance language service provider with over 14 years of experience in services from teaching to remote interpretation. They’re looking into expanding their business and credibility.

The goal was to create a landing page that would attract potential clients while offering clear, actionable branding guidelines to support long-term consistency and growth.

A responsive landing page using a no-code platform

Logo and brand guidelines

Conducted a competitor analysis and 2 short user interviews to understand the expectations one would have when looking for a professional in this space.

Developed the initial structure of the landing page and wrote the copy to be approved by the client.

Created a moodboard to narrow down the visual direction for the brand and landing page

Designed a logo and developed a style guide for the band and landing page

Sketched low-fi wireframes understand the structure for each element on the page.

Worked on prototype of the landing page in Figma for client feedback

After feedback, imported the wireframes to Readymag

With the prototype approved by the client, I started to implement the design in Readymag. The reason why this tool was chosen was because client already had experience using this tool.

With the site online, I presented it to the client, as well as a crash course on how to make minimal changes to the site directly in Readymag.

This site worked as a concept project for my secondary business in language services. To make this more realistic, I worked with a mentor who acted as the client, giving me feedback that would help me gain experience working with clients.

If you’d like to see the site online, please go to: Camila Aimbire | Language Services