The client is a freelance language service provider with over 14 years of experience in services from teaching to remote interpretation. They’re looking into expanding their business and credibility.
Objective:
The goal was to create a landing page that would attract potential clients while offering clear, actionable branding guidelines to support long-term consistency and growth.
Deliverables:
A responsive landing page using a no-code platform
Logo and brand guidelines
Desktop and mobile versions of the final landing page
2. The Design Process (Step-by-Step)
Research & Discovery:
Conducted a competitor analysis and 2 short user interviews to understand the expectations one would have when looking for a professional in this space.
Developed the initial structure of the landing page and wrote the copy to be approved by the client.
Created a mood board to narrow down the visual direction for the brand and landing page.
UI & Visual Design
Designed a logo and developed a style guide for the band and landing page
Sketched low-fi wireframes understand the structure for each element on the page.
Worked on a prototype of the landing page in Figma for client feedback.
After feedback, I imported the wireframes to Readymag.
Details about the project's timeline
Approved mood board by client
The Solution and Offboarding
With the prototype approved by the client, I started to implement the design in Readymag. The reason why this tool was chosen was that the client already had experience using this tool.
With the site online, I presented it to the client, along with a crash course on how to make minimal changes to the site directly in Readymag.
Final version of the design
Mockup of the live site.
4. Takeaway & Reflection
Key Learnings
This site worked as a concept project for my secondary business in language services. To make this more realistic, I worked with a mentor who acted as the client, giving me feedback that would help me gain experience working with clients.