Community is a women-led language learning startup that helps adults build confidence in English through meaningful conversations. Through a series of collaborative meetings, we worked together to define a brand that feels warm, inclusive and modern.

The final deliverable included:

custom logo

color palette

typography

supporting graphic elements

branding guidelines

The founders said they wanted their brand to be friendly and inclusive. At the same time, I wanted to capture the founders' unique and fun energy.

After some revisions, we agreed on a mood board that included warm and fun color combinations, and the use of a unique font in the logo.

Once the final revisions to the logo, typography and colors were approved by the founders, they received a PDF version of the brand book with instructions on how to bring their brand to life.

There, they have information on all the different aspects of their brand, as well as how to download the assets, and a one-page cheat sheet, where they can access for a quick summary of the guidelines.