Logo for a Women-Led NGO

Camila Aimbiré

Brand Designer

Graphic Designer

Logo Designer

Canva

Figma

Notion

Project Overview

Client/Context:

ABLOOM is a women-led nonprofit empowering Afghan women through education and advocacy. Their motto: “We build libraries of growth, freedom, knowledge, and love!” They needed a logo to represent their vision before launching their first program.

Objective:

To design a logo that reflects ABLOOM’s mission of women sharing knowledge with other women.

Deliverables:

Mockup of a business card

Logo Design

Brand Guidelines (including color palette, fonts, and social media assets)

The Design Process

Research & Inspiration

Inspired by Afghan tulips, circular motifs, and Bauhaus design, I developed a mood board reflecting teamwork, growth, and culture.

Concept Development

Evolved from floral patterns to a minimalist tulip made of three circles, symbolizing unity and growth. The tulip replaced the “O” in “ABLOOM” to tie directly into the logotype.

Primary sketches

Final concept

Client Feedback Loop

Collaborative feedback improved the mood board and designs to represent ABLOOM’s vision and aesthetic preferences authentically.

Final Design & Results

The Solution:

A simple, symbolic logo with three interlocking circles forming a tulip, representing women’s unity and growth, seamlessly integrated into the logotype.

Color combinarions tested for contrast

Results/Impact:

The logo was met with excitement and confidence from the client, now featured across branding materials as ABLOOM prepares to launch its programs.

Client feedback

Takeaway & Reflection

Key Learnings:

Constraints Foster Creativity: Simplicity amplified the design’s impact.

Alignment with Vision is Crucial: A focused design reflects the mission better than overly complex ideas.

Collaboration is Key: Ongoing feedback ensures the final product meets the client’s needs.

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Posted Jan 13, 2025

Designed representing women's growth and collaboration for NGO. Created brand guidelines, ensuring a cohesive visual identity for their empowering mission.

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