Carbonaut is a Brazilian digital innovation studio, that creates products to help people and businesses solve everyday problems.
Opportunity
Carbonaut came to me with an idea to create an app that acted as a club finder based on a few prerequisites by the user. It would be the first app of an umbrella of other "finders" they planned to launch. They needed the naming, visual identity, and the app design.
Outcome
The app needed to be an MVP to be launched ASAP. Based on the list of specifications the client wanted, it was possible to fill in the gaps and work on the core functionalities to have a concise but complete experience for the app.
Services: Naming, Logo, Design System, User Experience, User Interface
Briefing insights and process of word association to come up with the naming
Logo explorations and color palette tests
Final logo, color palette and font family. I tried to achieve a neon-light vibe for the colors.
List of features and screen map based on behaviors needed to have a complete experience
Low-fidelity wireframes showing screen explorations
High-fidelity wireframes showing screen flows
Final screens
