The identity goal is to help Worlds End Booksellers consolidate their brand and take their business to the next level, from eBay to its standalone shop. The identity needs to translate the shop’s soul — a one-of-a-kind service for the comic medium lovers.

The logo symbol takes inspiration from the brand’s name reference, making a subtle homage to the Worlds End Inn. Playing with the idea of something mysterious and dabbling a little bit into a magic vibe, the palette is serious, but its warm tones give the brand an inviting feel.