A concept tool that offers legal marketing for lawyers, with a specialized team to produce content within the Brazillian Attorney Association (OAB) advertising guidelines.
Challenge
Improve the onboarding and experience of setting up the profile of new users. The design should be modern and clean, using the brand color as the accent color. The usability and accessibility of the platform to serve different user profiles should also be considered, in addition to having a responsive design.
Solution
I started the project by defining the color palette with contrast studies and WCAG accessibility.
I divided the registration step into parts according to the subject of the information to be collected. As it is a long-form, I decided to add an estimate to complete the registration on the platform to make the user more comfortable.