The project goal was to help convey the message of a fresh, authentic, and unique experience that the studio offers with its carefully curated curriculum. The identity should remain as gender neutral as possible while also being appealing to their audience (adults and children).

The final design focuses on translating the movement aspect based on what the studio offers (dance and yoga) and the spark of creativity unique to them. The logo symbol is a pose present in both yoga and dance — reflecting both aspects of the studio. The typography is custom-made, representing more of the movement while also reinforcing the studio’s uniqueness.