Targeted Lead Generation for Tech Startups in Dubai

This project aimed to maximize networking opportunities for a design firm attending GITEX and Expand North Star. The goal was to proactively connect with key decision-makers at startup founders and tech companies, prioritizing those recently funded and influential voices within the Dubai tech scene, and schedule meetings to make the most of their time at the events.

Targeted Research: Researched attendees at GITEX and Expand North Star, newly funded startups, and top LinkedIn voices in the Dubai tech community relevant to the client.

Strategic Lead Generation: Developed a tailored outreach strategy, collaborating closely with the client and utilizing their established LinkedIn presence to maximize outreach effectiveness. This included personalized messaging tailored to the client's Ideal Customer Profile (ICP).

Precision Prospect Identification: Targeted ideal prospects, collaborating with the client, using LinkedIn Sales Navigator, filtering by industry, company size, job title, confirmed attendance at GITEX and/or Expand North Star, recent funding announcements, and LinkedIn influencer status.

Relationship Building: Focused on engaging with prioritized potential prospects and securing meetings during the events, working closely with the client to ensure seamless communication and follow-up.

Generated 600 connection requests on LinkedIn, with a 50% acceptance rate (300 accepted connections).

16.7% of connections (50 contacts) expressed interest in a meeting.

Facilitated 22 potential meeting opportunities by connecting the client with key decision-makers who expressed interest and provided their contact information or scheduling preferences.

Client Industry: Design

Project Duration: Initially 2 months, extended to 3 months due to successful lead generation and ongoing post-event follow-up

Services: LinkedIn Marketing and Lead Generation