LinkedIn Management: Content, Engagement & Growth

About the Project:

This project involves managing and growing the social media presence of a personal profile and two company pages on LinkedIn. The goal is to leverage LinkedIn's platform and Zoho Campaigns to build relationships, generate leads, and increase brand awareness.

My Role:

As a Social Media Strategist, I was responsible for:

Content Development: Drafting and publishing engaging content for both personal and company LinkedIn profiles, including posts, articles, videos, and carousels.

Brand Kit and Guidelines: Generated a comprehensive brand kit and guidelines to ensure consistent and professional branding across all LinkedIn profiles and pages.

Content Pillar Development: Created a comprehensive content pillar strategy to guide content creation and ensure alignment with business objectives.

Content Calendar Creation: Developed a content calendar for article writers to track progress and ensure consistent content delivery.

Social Media Policy Update and Training: Assisted in updating the client's social media policy and provided training to their team to ensure compliance and best practices.

Content Calendar for LinkedIn and Email Marketing: Created a comprehensive content calendar for LinkedIn and email marketing campaigns to streamline content planning and execution.

Landing Page Design: Designed high-converting landing pages to capture leads for newsletter subscribers and webinar attendees.

Zoho Campaigns Automation: Set up the initial automation in Zoho Campaigns to streamline email marketing efforts.

LinkedIn Algorithm Optimization: Optimized the personal profile and company pages according to the updated LinkedIn Algorithm rules to improve visibility and reach.

LinkedIn Group Rebranding: Successfully rebranded three regional LinkedIn groups managed by the client, increasing engagement and member growth.

Engagement: Actively engaging with connections to foster professional relationships and interactions.

Outreach: Sending personalized outreach messages and managing responses to cultivate new connections and opportunities.

Newsletter Management: Overseeing the creation and distribution of newsletters, ensuring content is shared across relevant platforms promptly.

Sales Navigator Utilization: Using LinkedIn Sales Navigator to execute targeted outreach strategies effectively, enhancing visibility and engagement.

Results:

Increased Engagement and Visibility: Successfully increased engagement and visibility on the personal LinkedIn profile to 8.07%, the company page to 17.88% and the showcase page to 51.36%

Enhanced Brand Awareness: Increased brand awareness through consistent and quality content creation and engagement.

Increased Newsletter Subscribers and Performance: Increased subscriptions on LinkedIn and e-Newsletter. Monitored and improved the performance of the newsletter open rate.

Streamlined Content Planning: Implemented content calendars for article writers, LinkedIn, and email marketing to improve efficiency and content alignment.

Improved Algorithm Performance: Optimized profiles and pages according to the latest LinkedIn algorithm, resulting in increased visibility and organic reach.

Additional Information:

Project Duration: 3 months

Client Industry: Life Sciences Consulting

Services: LinkedIn Management, Digital Marketing and Content Creation

Client Feedback

Working with Patty was a pleasure. Her professionalism, responsiveness, creativity, and flexibility greatly contributed to maintaining continuous engagement on our various social media platforms. Patty accommodated our work schedule, reliably responded to correspondence, and integrated well with our project management systems. Her execution of high-priority tasks was invaluable to our company. - Joe C.

Sample Work:

Edited to protect client privacy