Lead Generation Services Firm Launch
About this Project:
This project involved the initial setup of a lead generation services firm, including developing a comprehensive project timeline, branding strategy, and marketing plan.
My Role:
As a Project Manager and Marketing Strategist, I was responsible for:
Project Planning: Creating a detailed project timeline outlining all the necessary steps for launching the business, including legal requirements, financial considerations, operational setup, and marketing activities.
Client Discovery & Competitor Analysis: Conducting thorough client discovery sessions to understand their vision, goals, and target market. Additionally, I analyzed the competitive landscape to identify opportunities and develop a differentiated positioning for the firm.
Cost Estimation: Compiling quotations from various vendors for essential services such as legal assistance, accounting, website development, and marketing tools.
Market Research & Keyword Analysis: Conducting in-depth market research to identify the firm's target audience, their needs, and the most effective channels to reach them. I also conducted keyword research to optimize the firm's website and marketing materials for search engine visibility.
Branding & Marketing Strategy: Developing a comprehensive branding strategy that included logo design, brand kit and guidelines, and a website with a clear and compelling message. I also created a marketing plan outlining the tactics and channels to be used for lead generation and customer acquisition.
Results:
Project Timeline: Delivered a detailed project timeline with clear milestones and deadlines for each task, ensuring a smooth and efficient launch process.
Cost Estimates: Provided the client with transparent cost estimates for various essential services, enabling them to make informed decisions about their budget allocation.
Market Insights: Conducted thorough market research and keyword analysis, providing valuable insights into the target market and informing the development of the firm's branding and marketing strategy.
Branding & Marketing Materials: Created a strong brand identity with a logo, brand kit, and website that effectively communicated the firm's value proposition and resonated with its target audience.
Business Bank Account Setup: Prepared the necessary documentation and requirements for opening a business bank account, streamlining the financial setup process.
Additional Information:
Project duration: 2 months
Client industry: Lead Generation Services
Services: Project Management, Operations Management and Digital Marketing
Client Feedback:
Patricia possesses exceptional marketing skills crucial for navigating today's crowded business landscape. She led the team's branding, marketing and communications successfully. What I really enjoy about Patricia is her ability to bring people together. She is a true professional and team player, and I would highly recommend her.
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Posted Jun 28, 2024
Launched lead generation services firm: Project timeline, branding, marketing strategy, and website development.
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