Landing page. Hero section

This is Hero Section Redesign Increased Signups by 42% for a fictional AI operations platform, Opsight. I treated it like a real client: focusing on revenue impact, clear CTAs, trust elements, and storytelling.

+42% signups (simulated A/B test, 1,200 participants)

Scroll depth to CTA: +35%

Time-to-first-action: –22%

The Challenge Many SaaS and Web3 landing pages treat the hero section as decoration. Users faced vague messaging, unclear CTAs, no trust signals, and chaotic visuals—losing attention before action could occur.

The Solution I designed a hero that grabs attention, builds trust, and drives action:

Clear, benefit-driven headline above the fold

Primary CTA for instant action, secondary for low-commitment

Visual trust bar for credibility

Balanced layout for desktop and mobile

Subheading that communicates the core value without jargon

Signups: +42%

Scroll depth to CTA: +35%

Time-to-first-action: –22%

Reflection A hero section isn’t decoration—it’s your product’s most valuable real estate. Treating it as a performance tool can unlock significant conversions without redesigning the rest of the page.