The featured work is from my time working at Founded in Beauty

Copywriting

IG Feed and Story graphics

Engagement

Hashtag strategy

Eluo is a brand that rejects the fast-paced ideals of modern day society. In a world where quick solutions are the norm, eluo encourage its audience to perform self-care through slow, mindful rituals. Inspired by ancient practices, eluo provides formulas that bring the beauty of nature to our very own home with tried and true ingredients from our ancestry, namely, their organic botanical powders.

The brand elevates our daily cleansing routine with mindful rituals that engage the senses through soothing textures and aromatic blends. Eluo doesn't only aim to heal the skin, but also the mind, body, and spirit.

Key Visual Elements

neutral earthy shades: terracotta, charcoal, olive green

editorial imagery

raw organic materials

powder, clay, concrete

hand-thrown pottery

Consistent brand tone and messaging is must no matter the length of your copy. The brand's copy varied between short-from and long-form captions, yet the essence of its personality was maintained:

quiet

thoughtful

abstract

peaceful