Eluo
Ana Therese
MY CONTRIBUTION
The featured work is from my time working at Founded in Beauty
Copywriting
IG Feed and Story graphics
Engagement
Hashtag strategy
THE BRAND
Eluo is a brand that rejects the fast-paced ideals of modern day society. In a world where quick solutions are the norm, eluo encourage its audience to perform self-care through slow, mindful rituals. Inspired by ancient practices, eluo provides formulas that bring the beauty of nature to our very own home with tried and true ingredients from our ancestry, namely, their organic botanical powders.
The brand elevates our daily cleansing routine with mindful rituals that engage the senses through soothing textures and aromatic blends. Eluo doesn't only aim to heal the skin, but also the mind, body, and spirit.
FEED CURATION
A snapshot of eluo's feed while I was working with Founded in Beauty
GRAPHIC DESIGN
SOCIAL MEDIA TEMPLATES
Key Visual Elements
neutral earthy shades: terracotta, charcoal, olive green
editorial imagery
raw organic materials
powder, clay, concrete
hand-thrown pottery
FEED: A few designs I made for promotional and savable content
STORY: An opportunity for visual story-telling and high-value + savable content
COPYWRITING
Consistent brand tone and messaging is must no matter the length of your copy. The brand's copy varied between short-from and long-form captions, yet the essence of its personality was maintained:
quiet
thoughtful
abstract
peaceful
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Posted Dec 2, 2022
Delivering a powerful message with a quiet voice.
