MIFA
Ana Therese
MY CONTRIBUTION
The featured work is from my time working at Founded in Beauty
Copywriting
Creating brand-new graphics for both the feed and story
Engagement
Hashtag strategy
FEED CURATION
MIFA's feed was a playground for compelling visuals to communicate the purity of their ingredients. Their ethos is to provide affordable luxury with natural botanical formulas, while encouraging audiences to practice skincare as a part of their self-care ritual.
A snapshot of the brand's feed after working with Founded in Beauty.
GRAPHIC DESIGN
SOCIAL MEDIA TEMPLATES
Key Visual Elements:
black, white, green
dewy, glowing skin
greenery
raw ingredients
FEED: The goal was to create promotional content that matched the client's branding, along with fun and savable content to help increase engagement.
STORY: Created to further deliver sensory experiences and encourage community engagement, screenshots & shares
COPYWRITING
MIFA's copy (feed and stories) relies on three pillars:
Promotional - communicate each product's value proposition by appealing to the senses and inspiring everyday rituals
Educational - help audiences understand the benefits of each product by sharing various ways to enjoy them along with de-constructing ingredients
Savable + Engaging - create content that highlights the brand's playful personality while providing value to their audience:
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Posted Nov 24, 2022
Creating a sensory experience through the screen while remaining friendly and approachable
