MY CONTRIBUTION

The featured work is from my time working at

Founded in Beauty

Copywriting

Creating brand-new graphics for both the feed and story

Engagement

Hashtag strategy

FEED CURATION

MIFA's feed was a playground for compelling visuals to communicate the purity of their ingredients. Their ethos is to provide affordable luxury with natural botanical formulas, while encouraging audiences to practice skincare as a part of their self-care ritual.

GRAPHIC DESIGN

SOCIAL MEDIA TEMPLATES

Key Visual Elements:

black, white, green

dewy, glowing skin

greenery

raw ingredients

COPYWRITING

MIFA's copy (feed and stories) relies on three pillars:

Promotional - communicate each product's value proposition by appealing to the senses and inspiring everyday rituals

Educational - help audiences understand the benefits of each product by sharing various ways to enjoy them along with de-constructing ingredients

Savable + Engaging - create content that highlights the brand's playful personality while providing value to their audience: