Natology
Ana Therese
MY CONTRIBUTION
The featured work is from my time working at Founded in Beauty
Copywriting
Creating brand-new graphics for both the feed and story
Engagement
Hashtag strategy
THE BRAND
Natology is a clinic unlike any other. Founder, Natasha, has mastered the art of combining the modern science with traditional practices, creating a holistic method to approaching skin and beauty.
Along with cosmetic injections and modern skin treatments, Natology offers clients consultations to address daily habits that make a lasting impact on the skin such as nutrition and lifestyle.
FEED CURATION
A snapshot of the brand's feed while working at Founded in Beauty.
GRAPHIC DESIGN
SOCIAL MEDIA TEMPLATES
Key Visual Elements
soft blue, white, soft grey
hand-drawn linework
minimal illustrations
bright lighting
glowing skin
FEED: The perfect opportunity to inject personality and encourage engagement
STORY: Serves as another platform for creativity and personality
COPYWRITING
Natology's personality can be described as: playful, cheeky, inviting, and energetic. As licensed professionals, they are able to position themselves as experts and provide education surrounding their treatments, creating a baseline for their content.
The copy aimed to provide value to readers with the intention of building community, engagement, driving website traffic, and increasing the clientele—all while upholding the brand's personality.
Like this project
Posted Dec 10, 2022
A skin clinic that heals from the inside out.
