The featured work is from my time working at Founded in Beauty

Copywriting

Creating brand-new graphics for both the feed and story

Engagement

Hashtag strategy

Natology is a clinic unlike any other. Founder, Natasha, has mastered the art of combining the modern science with traditional practices, creating a holistic method to approaching skin and beauty.

Along with cosmetic injections and modern skin treatments, Natology offers clients consultations to address daily habits that make a lasting impact on the skin such as nutrition and lifestyle.

Key Visual Elements

soft blue, white, soft grey

hand-drawn linework

minimal illustrations

bright lighting

glowing skin

Natology's personality can be described as: playful, cheeky, inviting, and energetic. As licensed professionals, they are able to position themselves as experts and provide education surrounding their treatments, creating a baseline for their content.

The copy aimed to provide value to readers with the intention of building community, engagement, driving website traffic, and increasing the clientele—all while upholding the brand's personality.