MY CONTRIBUTION

The featured work is from my time working at Founded in Beauty

Copywriting

IG Feed and Story graphics

Engagement

Hashtag strategy

THE BRAND

Mahasin is a spiritual teacher and certified wholistic health practitioner who is passionate about self-discovery and healing. Atmosphere ThreeSixty is an extension of herself—a light that leads women to journey deeper within themselves through moments of mindfulness.

Atmosphere ThreeSixty offers aromatherapy products to inspire audiences to carve out time to practice self-care.

FEED CURATION

Just as one adorns their home with organic and minimal decor for a clear headspace, Atmosphere Threesixty's feed should be associated with a slow, intentional lifestyle with a muted colour palette and imagery featuring soft lighting and spaces that invite you to breathe.

A snapshot of the brand's feed while working with Founded in Beauty.

GRAPHIC DESIGN

SOCIAL MEDIA TEMPLATES

Key Visual Elements

shades of white, cream, and pops of green

organic textures

abstract and dreamy

FEED: Minimalist designs that play on shapes and subtle colour contrasts

STORY: An opportunity for providing more high-value content

COPYWRITING

Engaging and valuable content was an important component in the brand's strategy. Founder, Mahasin, has adopted a loyal following on her personal account. She has positioned herself as a thought-leader in her niche and is able to create value-driven content, providing knowledge and practical tips.

PROMOTIONAL CONTENT:

ENGAGING + VALUABLE