Atmosphere ThreeSixty
Ana Therese
MY CONTRIBUTION
The featured work is from my time working at Founded in Beauty
Copywriting
IG Feed and Story graphics
Engagement
Hashtag strategy
THE BRAND
Mahasin is a spiritual teacher and certified wholistic health practitioner who is passionate about self-discovery and healing. Atmosphere ThreeSixty is an extension of herself—a light that leads women to journey deeper within themselves through moments of mindfulness.
Atmosphere ThreeSixty offers aromatherapy products to inspire audiences to carve out time to practice self-care.
FEED CURATION
Just as one adorns their home with organic and minimal decor for a clear headspace, Atmosphere Threesixty's feed should be associated with a slow, intentional lifestyle with a muted colour palette and imagery featuring soft lighting and spaces that invite you to breathe.
A snapshot of the brand's feed while working with Founded in Beauty.
GRAPHIC DESIGN
SOCIAL MEDIA TEMPLATES
Key Visual Elements
shades of white, cream, and pops of green
organic textures
abstract and dreamy
FEED: Minimalist designs that play on shapes and subtle colour contrasts
STORY: An opportunity for providing more high-value content
COPYWRITING
Engaging and valuable content was an important component in the brand's strategy. Founder, Mahasin, has adopted a loyal following on her personal account. She has positioned herself as a thought-leader in her niche and is able to create value-driven content, providing knowledge and practical tips.
PROMOTIONAL CONTENT:
ENGAGING + VALUABLE
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Posted Dec 9, 2022
Marketing through free, high-value content.
