Alive Bean creates high-quality organic coffee beans, offering exciting flavours through single-origin roasts and experimental blends. Each sip gives drinkers a burst of energy, unlocking their potential. Enjoying a cup of Alive Bean coffee creates a life full of colour and beauty to any dull, mundane routine.

In the specialty coffee market, many brands either lean heavily into minimal, “serious” aesthetics or overly playful, mass-market visuals. Alive Bean needed an identity that bridged both worlds: sophisticated enough to communicate quality, yet dynamic enough to capture the energy and creativity behind each blend.

The design challenge became clear:

Differentiate Alive Bean visually while still aligning with organic, high-quality cues.

Reflect the brand’s energetic personality without being overly boisterous.

Create assets that are adaptable for packaging, digital, and social use, ensuring a consistent yet flexible brand presence.

These insights shaped my design approach, blending a warm neutral base with vibrant accent colours and customising typography to reflect both craftsmanship and playfulness.

Colour Palette: This palette balances artisanal warmth with bursts of colour that reflect the brand’s lively, flavour-forward personality. The neutrals serve for credibility and sophistication, while the bright colourful accents convey vitality and creativity.

Custom Logo & Typeface: The Alive Bean wordmark uses bold, geometric letterforms with negative space inspired by the silhouette of a coffee bean. These custom shapes give the typography a distinctive personality, ensuring instant recognition across packaging, signage, and digital touchpoints.