WOASH
Ana Therese
MY CONTRIBUTION
The featured work is from my time working at Founded in Beauty
Copywriting
Creating brand-new graphics for both the feed and story
Engagement
Hashtag strategy
THE BRAND
WOASH believes that living with purpose is the key to our wellbeing. Their collection of herbal teas and flower remedies are crafted intentionally, addressing physical, mental, and emotional concerns that may prevent one from achieving balance.
The brand's content serves to educate its audience on the power of natural herbal remedies, empowering readers to take the time to nurture their wellbeing each day.
FEED CURATION
Nature played a large part in the inspiration of the feed. The goals was to make the feed feel very editorial, using a mix of product photography and artistic imagery with nature being its muse.
A snapshot of the brand's feed while working at Founded in Beauty
GRAPHIC DESIGN
SOCIAL MEDIA TEMPLATES
Key Visual Elements
macro photography
editorial imagery
organic shapes and textures
minimal typography
FEED: Editorial while still remaining friendly and approachable
STORY: Provided plenty of opportunity to create fun designs for savable content
COPYWRITING
The brand's personality can be described as : friendly, inspiring, energetic, and even cheeky at times. Below are examples of two pillars that aimed to drive traffic to the brand's website:
PRODUCT-FOCUSED COPY: To promote the benefits of each offering
VALUE-DRIVEN COPY: WOASH creates value through educational and savable content, most especially their blog.
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Posted Dec 10, 2022
Living intentionally, one mug at a time
