WOASH

Ana Therese

Graphic Designer
Copywriter
Social Media Manager
Adobe Illustrator
Canva
Instagram
Later

MY CONTRIBUTION

The featured work is from my time working at Founded in Beauty
Copywriting
Creating brand-new graphics for both the feed and story
Engagement
Hashtag strategy

THE BRAND

WOASH believes that living with purpose is the key to our wellbeing. Their collection of herbal teas and flower remedies are crafted intentionally, addressing physical, mental, and emotional concerns that may prevent one from achieving balance.
The brand's content serves to educate its audience on the power of natural herbal remedies, empowering readers to take the time to nurture their wellbeing each day.

FEED CURATION

Nature played a large part in the inspiration of the feed. The goals was to make the feed feel very editorial, using a mix of product photography and artistic imagery with nature being its muse.
A snapshot of the brand's feed while working at Founded in Beauty
A snapshot of the brand's feed while working at Founded in Beauty

GRAPHIC DESIGN

SOCIAL MEDIA TEMPLATES

Key Visual Elements
macro photography
editorial imagery
organic shapes and textures
minimal typography
FEED: Editorial while still remaining friendly and approachable
FEED: Editorial while still remaining friendly and approachable
STORY: Provided plenty of opportunity to create fun designs for savable content
STORY: Provided plenty of opportunity to create fun designs for savable content

COPYWRITING

The brand's personality can be described as : friendly, inspiring, energetic, and even cheeky at times. Below are examples of two pillars that aimed to drive traffic to the brand's website:
PRODUCT-FOCUSED COPY: To promote the benefits of each offering
VALUE-DRIVEN COPY: WOASH creates value through educational and savable content, most especially their blog.
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