MY CONTRIBUTION

The featured work is from my time working at

Founded in Beauty

Copywriting

Creating brand-new graphics for both the feed and story

Engagement

Hashtag strategy

THE BRAND

WOASH believes that living with purpose is the key to our wellbeing. Their collection of herbal teas and flower remedies are crafted intentionally, addressing physical, mental, and emotional concerns that may prevent one from achieving balance.

The brand's content serves to educate its audience on the power of natural herbal remedies, empowering readers to take the time to nurture their wellbeing each day.

FEED CURATION

Nature played a large part in the inspiration of the feed. The goals was to make the feed feel very editorial, using a mix of product photography and artistic imagery with nature being its muse.

GRAPHIC DESIGN

SOCIAL MEDIA TEMPLATES

Key Visual Elements

macro photography

editorial imagery

organic shapes and textures

minimal typography

COPYWRITING

The brand's personality can be described as : friendly, inspiring, energetic, and even cheeky at times. Below are examples of two pillars that aimed to drive traffic to the brand's website:

PRODUCT-FOCUSED COPY: To promote the benefits of each offering

VALUE-DRIVEN COPY: WOASH creates value through educational and savable content, most especially their blog.