Clearing Campaign 2024
Melanie Elizabeth
Account Manager
Copywriter
Content Creator
Excel
Word
Eleven Marketing & Communications
University of Salford
The University of Salford approached the agency to write content for their 2024 Clearing Campaign. They provided a detailed audience profiles, which we worked through together in order to understand the motivations challenges of each group, and the USPs of Clearing with Salford.
I highly recommend Mel for anyone seeking a talented wordsmith to elevate their marketing efforts.
Digital Marketing Manager, University of Salford
Their studio would work on the accompanying creative, and they provided visuals of the campaign creative as inspiration.
Having worked with the university for nearly five years, I understand their brand, vibe and tone of voice, and had extensive knowledge of their previous works. All I needed to do was channel the feelings of their audiences, using the clarity provided by the client, and my own understanding...
I wrote upwards of 30 pieces of content for Meta and Google ads, post images, post content, and video scripts.
Where I felt it necessary, I provided multiple options for certain stages within the campaign providing more is sometimes easier than restricting your ideas and forcing something that doesn't feel fit for purpose.
Working with Mel on our Clearing student recruitment campaign was fantastic. Her creativity, attention to detail, and knack for crafting compelling copy significantly boosted our campaign. Mel consistently delivered content that resonated with our target audience and drove results. Having a skilled copywriter like Mel, who quickly grasped our audience's needs and motivations, as well as our brand voice and key messages, made a big difference in such a complex campaign. Mel adeptly incorporates feedback when refining direction and drafts, producing attention-grabbing copy that surpasses what we could do in-house. Moreover, Mel is a pleasure to work with, making the entire process seamless and enjoyable. I highly recommend Mel for anyone seeking a talented wordsmith to elevate their marketing efforts.
Digital Manager, University of Salford
