It's no secret that the impact of Cancer, and the care required goes beyond the treatment its self. People living with and beyond Cancer may also require care in other aspects of their lives, for example urgent care and the help of a Paramedic, they may need assistance with Prosthetics, or maybe they benefit from Drama Therapy... And in order to make sure they are as comfortable as possible, the care those Allied Health Professionals Provide may need to be adapted.

I worked on a project funded by The Greater Manchester Combined Authority (GMCA), and run by The University of Salford and The Christie Charity, who came together to build a CPD course to provide Allied Health Professionals with knowledge and tools to aid them in empowering these patients, and providing the care they need.

For this I worked with Designers, Strategists, Digital Marketing experts, copywriters and creatives, and the client to build a communication plan that promoted the course over an eight month period.

Using the research and insights we gathered, I wrote copy and managed the creation of:

Meta, LinkedIn and Twitter Ads (Paid ads, retargeting ads)

Google ads (Responsive, Dynamic)

Email marketing

Email communications to nurture, encourage conversations, and provide information.

Recruitment toolkit (email communications, social media ads, LinkedIn communications)

Certification and completion communications

Drive AHPs to the website, and encourage them to register for the course.

Encourage AHPs to enrol on the course, once registered

Understand any blocks they faced in the enrolment process

Encourage course completions

Celebrate success and provide their certification

Audience specifics and parameters

Marketing restrictions

NHS strikes

Time poor, vocational workers

Reaching the audience across media, on a local level

The success of the content we created saw website views surpassing all measures of success, with the final visits being way above the market average for a course of this kind. The course was a success, and resulted in 200+ AHPs completing the course.