The University of Leeds were investing in their people, providing them with access to LinkedIn learning for a whole year, and they needed to shout about it... So their people could start to benefit.

They had three audience groups, and a number of different methods and channels they wanted to advertise on. They needed copywriting for each of their different assets and audience groups.

We worked with them to understand the USPs of LinkedIn Learning, the motivation behind investing, and the motivations of each of their audience groups. And knew the content needed to

Easily speak too the intended audience group

Provide a quick and easy method of interacting with the content

Stand out from all other content on campus

I wrote content for leaflets, digital screens and point of sale materials that targeted each audience, providing the studio with direction on content hierarchy and manage the project from start to completion.