Paloma: Brand Copywriting & Tone of Voice
Worked with Paloma, a dating platform that helps relationship-ready folks find their person, to develop brand voice, tone, and writing guidelines, as well as new copy for their rebranded landing page.
Scope included identifying and developing 4 key users personas, creating brand tone attributes, developing usable, comprehensive tone and voice guidelines, writing new landing page copy, and developing copy for their application page.
Paloma application page copy
Like this project
19
What the client had to say
Andrea is awesome to work with! She is thoughtful, insightful, and excellent at what she does. Hope to work with her again in the future.
Luba Yudasina, Paloma
Oct 2, 2024, Client
Posted Feb 18, 2025
Developed brand copy, tone & voice guidelines, and user personas for Paloma, a dating platform that helps people find their person.
Likes
19
Views
146
Timeline
Sep 3, 2024 - Oct 2, 2024
Clients
Paloma
Firsthand: Brand Evolution & Development
Valon: Tone of Voice & Creative Strategy
Divvy Homes: Brand Evolution
Divvy Homes: Customer Education