Product Design Strategy and Execution for FinTech App

Memo Esparza

Product Designer
Design Systems
UI Designer
Figma
Tailwind CSS
OpenCollective

Open Collective is a financial management platform enabling grassroots groups to raise and spend money transparently.

I started working with Open Collective as an individual design contributor, then transitioned to a client relationship, and, a couple of projects and years later, I found myself leading the design operations of the organization.
I designed Open Collective to be a platform that enables communities and grass-roots projects to raise and spend money transparently; to deliver this simple idea, there were several caveats and complications that I grew familiar with, exercising my capacity to grip abstract ideas and transform them into usable solutions.
Within my role at OC, I was in charge of leading the design strategy and production on all fronts: From establishing, maintaining, and scaling the design system, to leading the entire lifecycle of new features for the product, documenting the decision-making involved in design projects, managing the design team, defining the design culture, best practices, and how to implement them. I hired talent, coached new designers, let some talent go, and took part in the team's hiring strategy.

My leadership at Open Collective helped fuel its growth to more than 15,000 groups, and 100,000 active users to manage over USD 35M annually.

Open Collective - admin panel
Open Collective - admin panel
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