Website + Visual Identity for EdTech Startup

Boonli is an easy-to-use solution for managing school lunch programs, payment processing, and fundraising sales.

I worked alongside Boonli's marketing manager, to do a facelift of the existing Boonli brand with a website that helped materialize the new strategy for the company.

We gathered a top-notch team with an illustrator and an extra UI designer to elevate the existing brand visuals and make them work along with an updated look that served as a launchpad for customer acquisition strategies developed by the Boonli marketing team.

We decided on a watercolor illustration project to build Boonli's storytelling.

Leveraging the existing logo, main color palette, and symbols, we began crafting a narrative tailored to the three primary audiences Boonli serves:

School administrators

Parents

Vendors

This decision was made after conducting several branding workshops and collaborating with a public relations agency that assisted us in bringing the new Boonli strategy to life.

With these three distinct stakeholder groups in mind, we structured the visual messages around familiar school-related items that conveyed a compelling story.