When my wife launched her new sleep clinic, SppKlinik.dk, in Copenhagen, she needed a website that was both visually appealing and highly functional. The key requirements were simplicity, ease of navigation for a non-tech-savvy patient base, effortless content updates, and strong SEO to ensure visibility. Leveraging my expertise in Framer and design, I set out to create a website that met these needs.

SppKlinik.dk's target audience, individuals seeking sleep therapy, often struggle with technology. Therefore, a complex or overly animated website was out of the question. Local competitors had varying degrees of website sophistication, but many lacked a clear, user-friendly approach. Additionally, my wife needed a platform she could easily update without relying on constant technical support.

I began by conducting thorough competitor analysis, creating a mood board of successful doctor and psychiatrist websites. This helped identify essential features and design trends. I opted for a clean, white aesthetic with a calming, muted primary color to create a serene and professional feel. High-quality images from Unsplash and a local photographer were selected to enhance visual appeal. Recognizing the importance of SEO, I planned to implement best practices within Framer's framework. Ease of content management was paramount, influencing the choice of Framer's CMS.

Starting with initial sketches in Figma, I quickly transitioned to Framer for its powerful prototyping and CMS capabilities. Framer allowed for rapid iteration and real-time content integration, which was crucial for maintaining momentum. The website's structure was kept simple, with a few key collections to organize information. Key design elements were focused on clarity and ease of use, with intuitive navigation and clear calls to action. Framer's built-in SEO tools were utilized to optimize page titles, meta descriptions, and header tags. The simple CMS allows my wife to update content with ease.

The final website, sppklinik.dk, successfully delivers a minimalist and user-friendly experience. The site loads quickly, is easy to navigate, and provides clear information about the clinic's services. My wife has found the CMS incredibly easy to use, allowing her to update content independently. While specific traffic and ranking data are still being gathered, initial feedback has been overwhelmingly positive. The website's clean design and intuitive structure have been well-received by patients.

This project demonstrated the power of Framer for building modern, functional websites quickly and efficiently. By prioritizing user experience and SEO, I was able to create a valuable asset for SppKlinik.dk. Key takeaways include the importance of understanding the target audience, the benefits of rapid prototyping with Framer, and the significance of easy content management. This experience has further solidified my confidence in Framer as a go-to tool for web design and development.