Building on the visual identity I created for YouSee Musik's 50+ new radio stations, I was tasked with developing a launch trailer to generate excitement and drive user engagement within their app. The goal was to create a video that captured the energy and diversity of the new radio offerings while maintaining a cohesive brand experience.

The challenge was to create a video that:

Showcased Variety: Effectively presented the wide range of genres and moods offered by the new radio stations.

Drove Engagement: Enticed users to explore and engage with the new radio feature in the app.

I utilized a combination of 3D animation, motion graphics, and video editing techniques to produce a dynamic and visually captivating trailer.

Cinema 4D: Used to create the 3D elements and animation, adding depth and visual interest.

After Effects: Employed for motion graphics, transitions, and visual effects to enhance the overall dynamism.

Premiere Pro: Used for final editing, sound design, and video assembly.

The final launch trailer effectively showcased the diverse range of radio stations available on YouSee Musik's app. The combination of 3D animation, motion graphics, and a vibrant soundtrack created an engaging and energetic viewing experience, generating excitement for the new feature.

Motion Creates Emotion: The use of animation and motion graphics effectively conveyed the energy and mood of the radio stations.

Visual Storytelling: The trailer told a story about the variety and excitement of YouSee Musik's radio offerings.

Brand Reinforcement: The video reinforced the YouSee Musik brand through consistent visual elements and messaging.