In 2020, I was freelancing for YouSee Musik, a major music streaming service in Denmark, when they were preparing to launch a significant expansion of their radio offerings. My task was to create a unique visual identity for over 50 new radio stations, each with its own distinct personality, while ensuring they all felt cohesive within the YouSee Musik brand.

The challenge was twofold:

Individuality: Each radio station needed a visual identity that captured its unique genre, mood, and target audience.

Cohesion: Despite their individual styles, the overall aesthetic needed to feel unified, clearly belonging to the YouSee Musik brand.

I worked closely with the YouSee Musik marketing team to ensure the designs aligned with their overall brand guidelines and strategy. We explored various visual styles, color palettes, and typography options to create a diverse yet harmonious collection of designs.

Genre Representation: Each station's visual identity needed to clearly communicate its genre, whether it was pop, rock, classical, or electronic music.

Mood and Tone: The visuals needed to evoke the right emotions and energy associated with each station's programming.

Target Audience: The designs were tailored to appeal to the specific demographics and preferences of each station's listeners.

The project resulted in a vibrant and diverse collection of over 50 unique visual identities for YouSee Musik's radio stations. Each design successfully captured the essence of the station's genre and target audience while maintaining a cohesive look and feel within the broader YouSee Musik brand.

Collaboration: Working closely with the marketing team was crucial for ensuring brand consistency and achieving the desired outcome.

Balance: Finding the right balance between individuality and cohesion was key to the project's success.

Visual Communication: The project highlighted the power of visual design in communicating a brand's identity and values.