Booztlet app design

In 2020, I was hired by the Booztlet team to design their first mobile app. Booztlet is the official outlet for Boozt Fashion AB, offering a wide selection of clothes, shoes, and accessories at discounted prices. The app launched in June 2021, and we've been continuously improving it ever since.  

The challenge was to create an app that captured the essence of the Booztlet brand while providing a user-friendly and engaging shopping experience. As an outlet brand, it was important to highlight the daily campaigns and personalized offers that provide significant savings.  

I focused on creating a clean and intuitive user interface that prioritized the daily campaigns and personalized offers. The design incorporated elements of the Booztlet brand while ensuring a seamless and enjoyable shopping experience on mobile devices.  

Daily Campaigns: Highlighted prominently upon app launch to showcase the latest deals and discounts.  

Personalized Offers: A dedicated page featuring offers tailored to individual user preferences.  

User-Friendly Interface: Intuitive navigation and clear product displays for a seamless shopping experience.  

The Booztlet app successfully launched in June 2021 and has been well-received by users. The app provides a convenient and engaging way for customers to shop for discounted fashion items from their mobile devices.  

Focus on Value: Highlighting discounts and personalized offers caters to the outlet brand's target audience.  

User-Centric Design: Prioritizing a clean and intuitive interface enhances the shopping experience.  

Continuous Improvement: Ongoing development ensures the app remains relevant and meets user needs.