Brand + website design for Let's Tilt
Story of the brand:
We started Tilt because of a chaddi crisis. I told my friend (and now co-founder) Raj about an embarrassing
period on a date. The catch? It wasn’t even time for my period yet (PCOS girlies, iykyk)
So we wondered: what if there was an undie that had your back during surprise periods too?
We started researching , our survey went viral, and women had a LOT to say. We listened. That is how Tilt was born: research, problem-solving, and a whole lot of masti.
Welcome to our Tilted universe!
Business + strategy:
We're a D2C brand built for India's digital-first consumers — Gen Z and millennials in their 20s to 40s. This audience isn't just online, they have real purchasing power, which makes them the right segment to build around. Since we operate on a website-first distribution model, reaching and converting this audience effectively is central to our growth.
Corporate logo:
Color palette - primary
Secondary colors - 20%
Fonts:
Fun & cool illustrations:
Icons:
Textures used:
Menu section - open
Home page:
Product detail page:
1 like · 7 views · Jul 28, 2026
Brand and website design for new D2C brand - Let's Tilt.
