Brand and Website Design for Let's Tilt

Brand + website design for Let's Tilt Story of the brand: We started Tilt because of a chaddi crisis. I told my friend (and now co-founder) Raj about an embarrassing
 period on a date. The catch? It wasn’t even time for my period yet (PCOS girlies, iykyk) 

So we wondered: what if there was an undie that had your back during surprise periods too? 

We started researching , our survey went viral, and women had a LOT to say. We listened. That is how Tilt was born: research, problem-solving, and a whole lot of masti.

Welcome to our Tilted universe!

Business + strategy: We're a D2C brand built for India's digital-first consumers — Gen Z and millennials in their 20s to 40s. This audience isn't just online, they have real purchasing power, which makes them the right segment to build around. Since we operate on a website-first distribution model, reaching and converting this audience effectively is central to our growth. Corporate logo:

Color palette - primary

Textures used:

Menu section - open