Brand Redesign & website design for Innovix - Sheetal Jotwani

About the company & Founder: Sheetal Jotwani, Founder & Chief Facilitator, brings over 22+ of experience in designing & facilitating transformative learning experiences that drives rapid change across people, culture, and organizational excellence.

Why redesign? No branding playbook to follow, no color theory used, no storytelling. And impacted the business. Branding: A bright vibrant color and a playful background color to go with it Copy & tone: Professional yet personal, it speaks to your heart & mind. Content strategy: Give important details quickly so a user can scan it & take a decision. And gets the vibe instantly. Design language: Playful, fun, vibrant, cool at the same time professional & upfront no-non sense personality.