Cardboard's Website Redesign
Hardi Kamlesh
Cardboard (a YC company) website redesign project
Link of the website & Timeline: 3 days
The idea was to keep the colors dark (black & white) as the only pop of color (which eventually draws eyes - I wanted that to be videos. So when you take a look at the website in the hero section itself - you are taken in my the animation and the second thing which draws your eyes is the circular motion (which actually represents the logo design. So that is how the idea of replicating the logo in this style came to me in the first place.
I believe a person should be able to tell 3-4 lines about what a website does (after they have had glanced the website) and in those 3-4 things if a person is able to tell what the company does? USP. One should be able to answer 5W & 1H questions. And a visitor of the website is able to even answer 3-4 answers from 6 questions. We (as designers) have done a great job, I believe it.
š Below is the full video footage of the full experience of the website.
Video footage of the website
A video of the full experience of the website on desktop
Here are a few screenshots from website
The breakdown of how to achieve goal - 3 simple steps mentioned & explained with copy & images
Before & after
This is the before & after effect - as it helps a visitor of the website image this reality & what will their state of mind, workload when they take the help of the our product. I believe the before & after image helps a person visualize their pain points & may be they can think of trying this product out. Alteast, give it a chance.
And then comes "different aspects rations for different apps & experiences.
Video editing for all devices & different social media app requirements
Experience the website for yourself in your device. Trust me, you won't regret the decision. Link for the website
Here is the some behind the screens (strategy part) - thinking which one does as a method actor.
Thanks a ton for sharing your valuable time on my work š«¶
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Posted Jul 10, 2026
Redesigned Cardboard's website with a focus on dark colors and engaging animations.
