Axis Bank Personal Loan User Journey Redesign by Hardi KamleshAxis Bank Personal Loan User Journey Redesign by Hardi Kamlesh

Axis Bank Personal Loan User Journey Redesign

Hardi Kamlesh

Hardi Kamlesh

Axis Bank - Personal Loan flow redesign

User Journey: Before

User Journey - we proposed

Keeping in mind, the sentiments which a user would feel, think & do while wanting to get through a personal loan application journey

THAT'S THE WRAP

That is how we solve the user flow & covered all the edge cases (failure, network wrror) as well.
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Posted Jul 11, 2026

Redesigned Axis Bank's personal loan application user journey.