What is Mugafi?
Mugafi is a place that every writer needs. We provide end-to-end offerings that a writer needs – from learning and creating, to managing rights, and eventually making money from it. We recently introduced Ved - the ultimate script-writing companion for writers. Curious? Visit
mugafi.com to know more.
Mission:
We're on a mission to build India's largest library of scripts, characters, comics, and more. We're revolutionizing the entertainment industry by combining AI and human mentoring to help writers create compelling intellectual property (IP).
Design assignment:
Backstory: Raju lives in a small village in Rajasthan. He loves writing stories and has some experience. People even pay him for his work. He likes to write in Hindi, but he can also write in English. Raju doesn't have a laptop, so he uses his phone to write stories. Recently, he found out about Ved. Ved is an AI scriptwriting assistant. He tried it a couple of times on his friend's laptop and was really amazed by it. He found it helpful in overcoming writer’s block and found that it can suggest ideas for stories whenever required. Raju is very excited to use Ved on a daily basis. The only limitation he faces is that Ved is currently only available for desktop usage - Explore Ved on desktop
The Challenge: Ved for Mobile
Assignment: Design a user journey (with UI screens) for the Android app of Ved, targeting users like Raju who want to use Ved on their phones. The journey should start with the user opening the Ved tool on a mobile device and starting to write a 500-word short story while taking help from the AI chat to overcome writer's block, receive plot suggestions, and more. The user then completes the story and shares it with others. Also, include a tool guide in the journey.
Target audience for Ved:
Writers aspiring to make a career in screenwriting, audio story writing, and scriptwriting. They can be from anywhere in India, ranging from metropolitan cities like Mumbai to small villages in Rajasthan. We receive significant engagement from Tier-2 and Tier-3 audiences.