Instagram Content Creation & Account Management - Squid Ink

Squid Ink had big shoes to fill being the collaboration of Virgin Voyages and World Famous Ink. I managed and created content for their Instagram and Facebook.

To create a publishing plan that allowed for consistent content creation for Squid Ink.

Over the two months of handling Squid Ink's Instagram, I was able to establish a Standard Operation Procedure to create consistent content and a brief social media brand guideline. The result of the consistency and creativity was a 70% increase in post interactions compared to when the account first started and gained over 1,000 followers.

This post was used to showcase the brand's personality past pictures of tattoos and the sea.