Instagram Content Creation & Account Management - Squid Ink
Aubree Carter
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Posted Mar 25, 2022
Squid Ink had big shoes to fill being the collaboration of Virgin Voyages and World Famous Ink. I managed and created content for their Instagram and Facebook.
Overview
Squid Ink had big shoes to fill being the collaboration of Virgin Voyages and World Famous Ink. I managed and created content for their Instagram and Facebook.
The Mission
To create a publishing plan that allowed for consistent content creation for Squid Ink.
The Results
Over the two months of handling Squid Ink's Instagram, I was able to establish a Standard Operation Procedure to create consistent content and a brief social media brand guideline. The result of the consistency and creativity was a 70% increase in post interactions compared to when the account first started and gained over 1,000 followers.
Examples of Posts I Created
This post was used to showcase the brand's personality past pictures of tattoos and the sea.