Unboxing Videos - Alana Fairchild

Overview

Imagine this: You're a passionate oracle card enthusiast who is on the fence about a deck that just came out. You're out of your beginner "blindly buying" phase and you want a sneak peek of what's in the next deck you have your eyes on. That's where unboxing videos enter into the conversation. Through unboxing videos, I aim to share the joy and wonder of exploring that new deck feeling with your audience.

This is intelligent, reflective, strategic and focused – and creative and responsive. I’m very pleased with the direction this is heading.  - Alana Fairchild

The Process

Initial Planning Phase: The most important task we started with was the initial planning phase, where I collaborated with Alana Fairchild's team to understand their vision and goals for the video. This included the team choosing which decks would be unboxed and which aspects were most important to highlight.

Preparation Phase: This stage includes gathering the necessary oracle products I was sent, props, and any additional materials needed for the shoot.

Filming Phase: I use my iPhone to capture each moment with attention to detail and add creativity when appropriate. With a warm and down-to-earth approach, I guide viewers through the unboxing process, showcasing the beautiful artwork and the expansive guidebook.

Post-Production Phase: This is where I grab a comfy chair, a large cup of tea, and edit the footage. This includes adding music, graphics made in Canva with the branded font, and any other enhancements to create a polished and professional final product. Each aspect aligns with the client's brand and desired aesthetic that we discussed in the Initial Planning Phase.

Delivery & Review Phase: These videos went straight into Planoly for review and included the name of the song I used and any important information their manager needed to know.

Results