In 2022, Europe had plans to ban certain prevalent ingredients in tattoo inks and permanent pigments. As a response, Perma Blend Pigments introduced their specialized permanent makeup pigments to the European Union market as Perma Blend Luxe. In the face of stringent regulations, our primary objective was not only to showcase the unique qualities of Perma Blend Luxes's pigments but also to navigate through intricate regulatory landscapes. This campaign aimed to illuminate the distinctive features of their products while addressing and overcoming the complexities posed by regulatory frameworks, ultimately establishing Perma Blend as a trusted and compliant choice for permanent makeup pigments in the EU.