Social Media Launch - Perma Blend Pigments

Overview

In 2022, Europe had plans to ban certain prevalent ingredients in tattoo inks and permanent pigments. As a response, Perma Blend Pigments introduced their specialized permanent makeup pigments to the European Union market as Perma Blend Luxe. In the face of stringent regulations, our primary objective was not only to showcase the unique qualities of Perma Blend Luxes's pigments but also to navigate through intricate regulatory landscapes. This campaign aimed to illuminate the distinctive features of their products while addressing and overcoming the complexities posed by regulatory frameworks, ultimately establishing Perma Blend as a trusted and compliant choice for permanent makeup pigments in the EU.

Strategies Implemented:

Market Research: Conducted thorough research on EU regulations and how it was affecting PMU artists to tailor the campaign to comply with legal requirements and emotional sentiments.

Visual Storytelling: Developed visually appealing content highlighting the uniqueness of Perma Blend's pigments through before-and-after visuals, showcasing the transformative power of the product.

Educational Content: Created informative posts and videos explaining the benefits, safety standards, and application techniques of Perma Blend Luxe pigments to establish credibility and address potential concerns.

Engagement Activities: Launched interactive contests, polls, and quizzes to boost engagement and foster a sense of community among the target audience.

Influencer Collaborations: Partnered with reputable makeup artists with social media presences within the EU to showcase the pigments in real-life applications and testimonials.

Key Performance Indicators

Reach and Impressions: Tracked the expansion of brand visibility within the EU market through increased reach and impressions.

Engagement Rate: Monitored the percentage of followers engaging with the content to gauge audience interest.

Conversion Metrics: Tracked website visits, clicks on product pages, and conversions to measure the effectiveness of the campaign in driving sales.

Target Audience Response: Monitored the overall sentiment the engagement resulted in and responded accordingly with community management techniques.

Our Results

Increased Brand Awareness: The campaign significantly expanded PermaBlend's recognition in the EU market, reaching a broader audience.

Engagement Uplift: Achieved a notable increase in engagement rates, indicating heightened interest and interaction with the brand.

Positive Conversion Rates: The campaign successfully drove traffic to the website, resulting in positive conversion rates and increased sales of Perma Blend Pigments in the EU.

Regulatory Success: Ensured full compliance with EU regulations, establishing Perma Blend as a trusted and compliant choice for permanent makeup pigments in the region.