TikTok Content Creation - Perma Blend Pigments

Overview

TikTok is the wild side of the internet and I had the pleasure of being PermaBlend Pigment’s guide! I created 4 videos for their team to use right away and prepared them for future content creation by creating a foundational project management document with 15 ideas entered into it and a separate document for TikTok strategy.  Each video I created represented a content pillar with a KPI goal (ex. PMU Career Encouragement with Reach)

The Process

1. Ideation & Planning Phase: After brainstorming with the PermaBlend team, I paired each idea with a script and trending/interesting sound in Airtable prior to filming anything. An example of the document is shown in the Deliverables section.
2. Filming Phase: I used a batching technique to film 8 videos 
3. Editing Phase: I used the native TikTok tools to edit each video and paired them with the trending sound from the planning document.
4. Review Phase: To give each video the best chance, I packaged them into a slide deck in Canva.The slide deck introduced TikTok as their next platform and what each video’s goal is for the brand. You can view this slide deck in the Deliverables section.



Deliverables



TikTok Review Slide Deck

TikTok Review Slide Deck





Project Management Document in Airtable