Branding for Estate Financial Transparency

Timeline: 5 days

Tools: Adobe Illustrator, Adobe Photoshop and Figma

Project Overview: HomeWise is an innovative platform dedicated to providing financial transparency in estate management. The app empowers estate managers, homeowners, and residents to track and manage expenses seamlessly while fostering trust and efficiency.

I was entrusted with crafting a comprehensive brand identity that reflects HomeWise’s mission: to simplify financial processes, promote clarity, and enhance collaboration within residential communities.

Outcome: A complete, future-proof branding system that scales across platforms and touchpoints.

⤷ Results & Impact

Client Approval: Achieved full client satisfaction with the first design iteration.

User Engagement: The brand’s clarity improved platform adoption and community trust.

Market-Ready Identity: Delivered a scalable brand system prepared for future growth.

⤷ Final Thoughts

The HomeWise branding project was a powerful reminder that great design is more than aesthetics—it’s about telling a story and creating trust. This case study reflects my ability to deliver strategic, user-focused brand identities that resonate and drive real impact.

Would you like to collaborate on your next branding project? Let me bring your vision to life! 🚀