Naming & Positioning.

In a world where stress and anxiety are all too common, one client came to me with a vision - to create a mindfulness and meditation app that would help people find peace and clarity in even the most specific of scenarios. So, they poured their heart and soul into designing and building an app that included mindfulness, breathwork exercises, and targeted meditations.

I wanted to create a name that would be memorable, evocative, and instantly convey the app's value proposition to potential users. The name had to be distinctive enough to stand out in a crowded market of wellness apps, yet still, feel authentic and aligned with the client's mission.

1. Immersing Myself in Mindfulness:

To begin the naming process, I dove deep into the world of mindfulness and meditation. I studied the client's app, exploring its features, functionality and user experience.

2. Brainstorming Through a Sea of Serenity:

With a solid understanding of the app and its target audience, I embarked on a brainstorming session to generate a wide range of potential names. I explored relevant themes and played with words, phrases, and metaphors that evoked a sense of tranquillity and well-being.

3. Meditating on the Top Contenders:

After generating a long list of potential names, I began the process of evaluation and refinement. I assessed each name based on criteria such as memorability, ease of pronunciation, and emotional resonance. During this stage, I also conducted preliminary trademark searches to ensure that our top contenders were available for use.

4. Finding Enlightenment with "Upliftly":

In the end, one name rose above the rest: "Upliftly." The client loved how it was a unique, brandable spin on the concept of uplifting one's mood and spirit. The name had a positive, energetic vibe that perfectly captured the app's mission of helping users find joy and peace in their daily lives.

The client felt that Upliftly was a naming concept which perfectly encapsulated the essence of their brand and would help them stand out in the competitive world of wellness apps. The name "Upliftly" has become synonymous with a sense of calm, clarity, and inner peace – and that's a legacy that will continue to inspire and uplift users for years to come.