Step-by-Step Running Club – Branding & Merch Design
Nadia Ariefdien
"Step-by-step is a community-driven running club that helps people grow together by learning pace, rhythm, and consistency step-by-step." — Brief by @briefcorp on Instagram
Step-by-Step is a community-driven running club built on the idea that progress happens gradually—through pace, rhythm, and consistency. The brand focuses on supporting runners of all levels, encouraging members to grow together and celebrate small wins along the way.
The visual identity centers around a pixelated running figure, designed using block-like shapes that resemble steps. This concept visually reinforces the brand name and philosophy: progress happens one step at a time. The simplified style ensures versatility across applications while maintaining a bold, recognizable presence.
The identity balances movement and structure, reflecting both the rhythm of running and the steady discipline required to improve.
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Posted Apr 20, 2026
I developed a visual identity and merch designs for a running club called Step-by-Step.
