SOLENE Paris is an elevated perfume house that creates fragrances that are designed to be an everyday luxury. I developed a brand identity rooted in restraint, featuring a chic wordmark, a neutral palette, and minimalist packaging.

The bottles were designed to feel less like a display piece left untouched on a shelf, and more like something you'd toss in your handbag and cherish as part of your everyday routine.

I aimed for a chic, understated color palette consisting of monochrome tones (black, white, and grey) and cool browns. This color palette came through in the brand's imagery through bits of silver metallic chrome, textured grey concrete, and dark wooden surfaces, adding textural interest.

For typography, I utilized the Asul typeface by Mariela Monsalve as the brand's primary typeface. Asul is an elegant glyphic sans serif typeface that adds a classy, timeless feel to the identity. Asul was used in the wordmark and headers.

IBM Plex Mono by Mike Abbink and Bold Monday was used for body copy. This typeface complements Asul beautifully and adds to the brand's timeless, minimalist feel.

Restrained, structured layouts with intentional white space were used to maintain an editorial, elegant feel.

Overall, the identity feels chic, timeless, and lived-in. The goal was to design a visual identity that feels like it's existed and will exist for a long time. SOLENE Paris is meant to be a brand that stands the test of time, and its products are meant to feel like everyday staples that are cherished and repurchased over and over again.

The goal was to create an identity that feels chic and elegant, but not cold. The textural touches and natural photography add a raw human element that makes the brand feel alive.