Pawly : Branding & Product Design

Our work on Pawly centered around creating a user-friendly platform that prioritizes both functionality and emotional connection. Key highlights include:

Brand Strategy: Developing a warm and approachable identity that resonates with animal lovers.

App Design: A clean, intuitive interface with features like advanced search filters, pet profiles, and shelter integration to ensure a smooth adoption process.

Visual Identity: A playful logo and cheerful color palette to reflect Pawly’s mission of bringing joy and companionship.

User Experience: Designed interactive flows for browsing, application submissions, and follow-ups, ensuring a hassle-free journey from interest to adoption.

Pawly stands as a testament to how thoughtful design can make a positive social impact, bridging the gap between rescue organizations and loving homes.