VibeSquad Brand Identity Development

Overview: VibeSquad is a Gen Z-focused platform that rewards socially active creators with exclusive brand collabs, perks, and recognition based on their online presence.

They needed a brand that could speak to their audience with clarity, energy, and cultural relevance—while also standing out in a fast-growing space.

Our Solution: We built the full brand identity from the ground up—including strategic positioning, visual direction, and digital identity assets. The final identity is confident, minimal, and culture-driven—designed to scale across digital platforms while staying instantly recognizable.

Delivered: ✔️ Logo & Visual System ✔️ Typography & Color Palette ✔️ Brand Personality & Guidelines ✔️ Creative Direction for Launch Assets

Impact: A modern, scroll-stopping brand ready to attract both creators and brands alike—built for energy, credibility, and long-term relevance.