Role: Lead Product Designer · UI/UX & Visual Direction Project Scope: End-to-end redesign of the NusaVest marketing website across Home, About, Careers, News, Investor Resources, and Contact, including responsive desktop/mobile designs, hero concepts, reusable UI components, custom visual assets, and the NusaX product identity and logo system. Timeline: 2-Week Design Sprint Client: NusaVest / SC Ventures — an institutional private credit and asset-backed securities platform focused on Southeast Asia.

Challenge: NusaVest needed to present a complex institutional investment offering in a way that felt modern, trustworthy, and accessible. The key challenge was balancing the energy and polish of a fintech product with the credibility and restraint expected from an institutional asset-management brand.

Approach: I established a new visual direction combining premium fintech UI patterns with institutional design principles. I redesigned the information architecture, developed responsive page systems, explored multiple interactive hero concepts, created custom data-led illustrations, and built reusable components to ensure consistency across the full website.

Premium responsive landing page and inner-page system

Interactive mountain and capital-flow hero direction

NusaX platform presentation and logo identity

Investor document room and resource experience

News, careers, and active-business credibility signals

Custom fintech illustrations, data visuals, and reusable UI components

Key Takeaways: The project reinforced how strong visual storytelling, clear information hierarchy, and restrained motion can make complex financial products feel more credible and easier to understand. It also demonstrated the value of using a focused design sprint to quickly establish a scalable brand and product direction.